Pirates, taking the odd smug holiday selfie for "the 'gram" is news to nobody.
But did you know just how much time the average Brit spends crafting that perfect snap?
According to new research, British holidaymakers spend a whopping 22 hours and 36 minutes trying to take the perfect holiday photo on a nine-day trip. Yes, that's almost a whole day of your holiday dedicated to capturing, editing and hashtagging your shots before they go online.
The findings developed by the International Currency Exchange (ICE) suggest that some people will try to take the same photo up to 13 times to try and capture the perfect picture, before spending another five-and-half minutes editing the photo and considering their captions.
So the holiday might not be a serene digital detox, but it is serious commitment to a strong social media game.
And that's not the only way the power of social media has influenced our travels. The same study also found that one in five travellers will choose where to jet off to based on what they've seen online. Others have admitted that they'd even choose where to eat based on whether it would make a pretty photo.
So not only does this research suggest holidays are causing extra stress, it could also mean missing out on your preferred meal in favour of a better snap. Honestly, we don't know what's worse, pirates.
What do you say to that, mateys? Is the dedication to sublime snaps all part of capturing holiday memories, or is this pressure just distracting from the real holiday business of having fun?