Pirates, we're not joking around when we say "take a pitcher, it'll last longer".
A new campaign launched last week from travel companies across the UK to raise awareness of boozing too hard on planes.
The “One Too Many" campaign launched last week on social media and within 10 pilot airports across the UK. The aim of the initiative is to remind passengers that there are downsides to knocking back too much alcohol, including denial of boarding, plane diversions, being banned from airlines and even prison sentences of up to two years.
The UK Travel Retail Forum (UKTRF), the Airports Operators Association (AOA), the International Air Transport Association (IATA) and Airlines UK (AUK) are all supporting One Too Many.
The campaign was devised by UK Aviation Minister Baroness Sugg, and will be visible on Facebook and Instagram. Select airports including Manchester, Bristol, Birmingham, Newcastle, Glasgow, and Gatwick.
What do you think about the campaign, pirates?
Is the crackdown on airline alcohol policing fun or a sensible measure for the benefit of passengers? Will you be reaching for a glass of airline champers in moderation or cracking down entirely?
Let us know in the comments!