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Alcohol, Bavaria, Beer

Japan launches a competition to get people to drink more alcohol

The Japanese government has launched a nationwide competition asking the public for ideas on how they can get the younger generation to drink more alcohol, as there has been a significant decline in consumption that has resulted in a fall in taxes.🍻

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In Japan, there was a 20% drop in beer consumption between 2019 and 2020, with sales volume down to less than 1.8bn litres.

To try to get the younger generation to drink more, The National Tax Agency (NTA) are running The Sake Viva! Campaign, which is asking 20 to 39-year-olds to think up ways to renew the popularity of alcoholic drinks.

The campaign is running until the 9th September, and they are looking for new products and designs, sales methods and also ways to promote drinking at home.

People who make the final will be invited to Tokyo to the Gala Awards Ceremony on the 10th November, and the tax office will help the winning ideas come to life.🙌

As people worked from home in Japan during the pandemic, they have released they don't have to drink with their workmates to further their relationships.

What do you think? We think any excuse for a drink for us pirates, right?🍺

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