All they need to do is wear a costume of their favourite book character
Pirates, it's World Book Day on 2nd March and you can get your kids to ride the London Eye for free if they wear a costume of their favourite book character between 2nd and 5th of March.
Here's what the grown-ups need to know/do:
Book a World Book Day promotion adult ticket in advance for a visit between 2nd to 5th March (follow the link to find the purchase path).
Go to the London Eye Ticket office with your adult ticket and your child in book-themed fancy dress
Your free child ticket will be issued there and then.
T&C's apply. Read more on the website (click the green button for more info).
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