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Impressions and Other Assets/177625422_obotdf
We confirmed all prices were correct when we reviewed this deal, but that was a quite a while ago so they may have changed. Feel free to check if it’s still available, and join us on our WhatsApp channel below so you never miss a new review.

Black Friday deal 🥂💫 Stay in a 5⭐️ London hotel this January 💂🛍️👠🍸

The saving? Mega 30% discount 💰💵🫰

From £174 per night

Published by
Hannah G·24/11/2023

To stay in a 5-star London hotel comes with a pretty hefty price tag these days... that's why this 30%-off Black Friday deal from is golden.

For £174 per night with breakfast, you can stay at The Academy Hotel and start 2024 with an indulgent break in the capital. This 5-star boutique hotel in Bloomsbury is just a short hop on the tube from Soho, Mayfair and Covent Garden. With The British Museum on its doorstep, it is in the perfect location to explore the West End and all its key attractions.

Subtly joining five stunning Grade II-listed townhouses together, The Academy Hotel seamlessly blends its original Georgian features with eye-catching contemporary interiors. Us Pirates particularly like the monkey wallpaper in the library.

The best rates are for Sunday-night stays on certain dates in January and February. But the 30% discount applies to other days too – they're just more expensive. If you have a date in mind, be sure to be quick: this deal ends on 29 November.

Pirate tip: The Academy doesn't have a restaurant but its sublime afternoon tea, gorgeous outside terrace and cocktails are not to be missed.


  • Scroll down to see a list of the cheapest dates we could find

  • The price includes breakfast

  • The room can accommodate up to two adults

  • Available on

Here are the best prices we could find:

Additional Information

*We might be Pirates, but we’re an honest bunch. We check all our deals when we review them to make sure everything is available. Here’s the catch: with deals this hot, things change quickly: flight prices fluctuate, hotel rooms sell out, currencies yo-yo. Mainly, demand for the best deals means the lowest prices don’t last long. But, if you’ve missed out this time, don’t worry: we’re working on more great offers.

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