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Thursday 2 December 2021
  • 1 in 3 Brits considered the environmental aspect of their trips in 2021 with a similar number choosing to travel to destinations or accommodations with a focus on sustainability

  • Of those who are environmentally aware, more than half chose to stay longer to lessen the environmental impact of their stay and even 65% would consider it

  • A quarter say they don’t know where to find information about sustainable travel

  • 77% of Brits would travel by train if there were more direct (international) destinations and connections

The new data* was revealed by travel deals platform, who commissioned a consumer survey on sentiments and intentions around sustainable travel.

While just a third of British holidaymakers said that they considered the environmental aspects of their trips this year, a similar number claimed that they chose to travel to destinations or accommodations with a focus on sustainability and more than three-quarters - 77% - said they would travel more by train if there were more direct international destinations and connections. Another 61% say they are interested in sleeper trains.

For those who did consider the environmental aspects of their holiday, over half of Brits - 58% - reported that they chose to have a longer trip in 2021 and nearly two-thirds - 65% - said that they would consider doing so on their next trip.

For future holiday plans, a fifth (21%) said that the expense and a quarter (26%) said a lack of knowledge about where to find information was holding them back from taking sustainable holidays - with just a quarter saying they would travel more by train - and nearly half (47%) admitting that it wasn’t a priority for them at this point.

Phil Salcedo, Head of Market for UK & North America at HolidayPirates, said: “HolidayPirates users are telling us that their enthusiasm for train travel could drive more sustainable travel – but that it is still not easy enough for them to make those choices for travel in 2022. The travel industry has long known that they need to take the lead on providing consumers with sustainable options, that we must make it much more straightforward for consumers to find sustainable options".

*The HolidayPirates Survey was conducted in November 2021 amongst 8,457 consumers across UK, Italy, France and Germany

About HolidayPirates:

HolidayPirates, the UK arm of the HolidayPirates Group, is a travel deals platform with a mission to make travel accessible and affordable for everyone.

Our team of travel experts find and curate the best value-for-money deals from packages, flights and hotels, through to car hire, holiday homes, luxury stays and weekend breaks. We also work with leading travel brands to source exclusive offers that simply cannot be found anywhere else.

HolidayPirates takes the time and hassle out of finding genuine travel bargains by sharing deals directly across our website, WhatsApp, newsletters, mobile app, and on social media. 2 million travel enthusiasts visit our website every month, plus we have over 2.2 million followers on social media – the largest of any travel brand in the UK.

Founded in 2011 and headquartered in Berlin, the HolidayPirates Group operates in 10 countries – the UK, Germany, Austria, France, Italy, The Netherlands, Poland, Spain, Switzerland and the United States. Our expert editorial teams around the world inspire over 20 million consumers every month to travel, explore and holiday more for less.

Press contact

Annabelle Rennie
PR & Communications Manager UK

E-Mail: [email protected]

E-Mail: [email protected]