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Monday 11 October 2021

Co-founder Sebastian Kaatz and David Armstrong, CEO of the HolidayPirates Group

10 years of success in 10 international markets

HolidayPirates: Pioneers in social media

This week, Europe’s leading travel deals platform, HolidayPirates celebrates its 10th anniversary.

Begun ten years ago as a simple travel blog run by students, Igor Simonow and Sebastian Kaatz, the platform has become a successful SME and pioneer in the travel tech industry.

Co-founder, Sebastian, recalls the beginnings of setting up a multi-market business. “It feels quite unreal to look back and think about our beginnings. Igor and I worked tirelessly day and night to make this one dream come true: to make travelling around the globe accessible to many and as affordable as possible. I am so proud to say after all these years that we have achieved our goal.”

Since 2011, the HolidayPirates Group, which currently operates in 10 international markets (the United Kingdom, USA, Germany, Austria, Switzerland, Italy, Spain, France, the Netherlands and Poland), has been researching and compiling the best holiday deals for travellers in each of its markets. The impressive growth rate of the company is largely due to the strategic use of social media – the approach that HolidayPirates have been championing for years.

“The HolidayPirates Group has always kept up-to-date with the latest digital trends right from the start. Our in-house team of social media experts are like content wizards – they know exactly how to adapt copy for each social media platform and to make sure it reaches the right audience. We have also used our digital expertise to develop our own mobile app which is used by over 10 million users across the globe,” explains David Armstrong, CEO of the HolidayPirates Group.

Followers know that the platform has gone on a long journey from being a provider of just the best bargains and extremely attractive error airfares to today’s wide range of good value luxury holidays, camping escapes, apartment stays in all of the world’s best cities to Mediterranean breaks to ski holidays and more. “While our main, younger demographic audience continues to grow, there are also many users who have grown up with our brand. Some travellers, who would have booked a spontaneous backpacking trip through South Asia a few years ago, are now parents and their travelling habits have changed dramatically. We have to ensure we remain relevant to them and offer deals attractive to the grown-ups too,” explains Armstrong.

While deal hunters find industry-beating travel deals, HolidayPirates also became known as a trustworthy source of the latest travel news, advice and recommendations, especially during the COVID-19 pandemic. The ability to provide simple, yet detailed and accurate, travel information has kept the website top of mind for travellers who relentlessly tried to make sense of the ever-changing travel restrictions. With a transparent approach HolidayPirates has retained consumers’ trust during the unprecedented times of the pandemic, and this has been key to the HolidayPirates Group’s success.

About HolidayPirates:

HolidayPirates, the UK arm of the HolidayPirates Group, is a travel deals platform with a mission to make travel accessible and affordable for everyone.

Our team of travel experts find and curate the best value-for-money deals from packages, flights and hotels, through to car hire, holiday homes, luxury stays and weekend breaks. We also work with leading travel brands to source exclusive offers that simply cannot be found anywhere else.

HolidayPirates takes the time and hassle out of finding genuine travel bargains by sharing deals directly across our website, WhatsApp, newsletters, mobile app, and on social media. 2 million travel enthusiasts visit our website every month, plus we have over 2.2 million followers on social media – the largest of any travel brand in the UK.

Founded in 2011 and headquartered in Berlin, the HolidayPirates Group operates in 10 countries – the UK, Germany, Austria, France, Italy, The Netherlands, Poland, Spain, Switzerland and the United States. Our expert editorial teams around the world inspire over 20 million consumers every month to travel, explore and holiday more for less.

Press contact

Annabelle Rennie
PR & Communications Manager UK

E-Mail: [email protected]

E-Mail: [email protected]