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Swiss town introduces selfie tax after Netflix tourist surge

The peaceful town of Iseltwald in central Switzerland saw heaps of tourists last year after it became a famous filming location for the Netflix series Crash Landing on You.

Local authorities have now introduced a fee for tourists who want to take selfies from the pier with the gorgeous mountain backdrop.

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Iseltwald sits on the shores of Lake Brienz near Interlaken. It's like many beautiful little villages in the Swiss mountains. Beautiful, but you'd wonder why heaps of tourists suddenly seek to be here.

The reason is the Netflix k-drama Crash Landing on You. The storyline places a South Korean heiress in North Korea, in the arms of a special officer who hides and protects her. Parts of production have been filmed on Iseltwald's picturesque shores.

According to some newspapers, more than 10 bus loads of tourists per day arrived in the sleepy village of approximately 400 inhabitants on some days last summer.

This year, the town has introduced new measures to get on top of the surge of tourists. Only pre-booked coaches that pay for pre-reserved parking are allowed in. reports that the local public transport service will introduce a peak-season time table with larger buses and special times to transport the up to 2000 anticipated guests per day.

There will also be a fee for individual tourists who want to take a photo on the now famous pier in Iseltwald (5 Swiss Francs, approx. £5).

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