Frequently asked questions: Icelandair "Wanted: A Bad Photographer" contest
What is the "Wanted: A Bad Photographer" contest?
Icelandair is searching for the world’s worst amateur photographer to prove that Iceland is so beautiful, even bad photos look amazing. The winner will head off on a 10-day trip to capture Iceland’s stunning landscapes.
What is the grand prize?
The winner will receive a fully funded 10-day trip to Iceland in June 2026, plus a £50,000 payment for creating content and taking part in a global marketing campaign.
Do I need to be a "bad" photographer to win?
Yes! Icelandair is specifically seeking amateurs with no professional background, no interest in learning technical photography, and a history of being disappointed by their own photos.
What are the age and legal requirements?
Applicants must:
Be aged 21 or over
Hold a valid passport
Have a clean criminal record
Be eligible to travel between Iceland, the UK and the USA
Is the trip physically demanding?
Yes, it can be. You’ll need to be comfortable hiking and walking on uneven terrain, as the trip includes outdoor adventures across Iceland’s rugged landscapes.
When does the trip take place?
The trip will take place over up to 10 days in June 2026, and the winner must be available for the full duration.
Will I be on camera?
Yes. You must be happy to be filmed and photographed throughout the trip, as your journey will feature in an Icelandair campaign.
Do I need my own equipment?
No professional equipment is required. Icelandair encourages the use of a smartphone or a simple point-and-shoot camera.
Are there any hidden costs?
No. Icelandair covers flights, accommodation, and transportation. The £50,000 fee is intended to cover any additional expenses not explicitly provided by the organisers.
Is travel insurance included?
No. The winner must arrange their own travel insurance and sign a contractor agreement to accept the prize.
