Pirates, ever imagined that kindness could earn you a holiday? 🙀
Picture this: you’re wandering through the mountains of Trentino, breathing in the fresh alpine air and doing your bit to help the local area. Now, imagine that your good deeds are rewarded with a free stay in Val di Sole. Sounds too good to be true? Well, it’s actually part of a new initiative that’s shaking up how we travel.
Keep reading for all the details! ⬇️
Val di Sole is flipping the script with their new "DoiMan" project, part of the wider “Open for Kindness” initiative. But don’t expect your average loyalty scheme, this is all about celebrating kindness in action, whether it’s caring for the environment, supporting locals or just being a decent human.
From 9 June to 27 July 2025, anyone visiting the valley can take part just by doing something kind. So, what counts as kind?
Picking up litter while out on a hike
Shopping at local stores instead of big chains
Sticking to marked trails and respecting wildlife
Joining an organised clean-up event
Simple stuff—but it all adds up!
Each good deed can be logged on the official platform at openforkindness.visitvaldisole.it by uploading a photo and filling out a quick form. The more kind actions you record, the higher your chances of winning! On 8 August 2025, one lucky winner will be drawn and treated to a free holiday in Trentino—plus some epic outdoor experiences 😻
📱 D-Kind: the app that makes sustainability fun
But that’s not all. If you're into challenges, games and a bit of friendly competition with mates or fellow travellers, Val di Sole has created the D-Kind app—available from 14 June to 31 August 2025.
With D-Kind, you can take on daily sustainability missions, answer quizzes about the local area and its traditions, and collect points to trade in for rewards or cool experiences like rafting, guided hikes or yoga in the woods.
The idea is to make travel more active and thoughtful. The app is inclusive and super easy to use—great for families, groups of mates or solo Pirates. It’s also a brilliant way to uncover hidden spots around Val di Sole that you might otherwise miss.
At the heart of it all is the Pact for Impact—a mutual promise between visitors and the local community. It’s not just about being ‘sustainable’ anymore. This is about regenerative travel: the kind that benefits everyone. You get a richer, more authentic experience. Local communities see their traditions and products valued. And the environment? It gets a little love too, thanks to your thoughtful choices.
As the organisers put it, the goal isn’t just to reward kindness, but to gently encourage a new way of travelling—one that feels good for everyone involved. The idea’s already catching on and could soon spread to other valleys across Trentino, creating a whole network of kind destinations.
🫵🏼 Now it’s over to you, Pirate! Pack your kindest self and get ready to let Val di Sole work its magic. Head over to openforkindness.visitvaldisole.it, join the DoiMan challenge, download the D-Kind app and dive into a holiday where the real luxury… is doing good.
Who said good deeds don’t get you far? In Trentino, they’ll take you to the top of the world 😌🏔️
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