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Have you ever wondered why Finland has been named the happiest country on Earth for eight years running? Well, the Finnish tourism board is ready to spill their secrets, and they want to fly you out to experience it firsthand.
For the eighth year running, Finland has been named the world's happiest country by the UN's World Happiness Report 2026, based on factors like mental health, healthy life expectancy, freedom and income.
Visit Finland has just launched an epic giveaway: the "Chill like a Finn – 7 Day Challenge." They are looking for six lucky pairs to win an all-expenses-paid, week-long road trip through their stunning Lakeland region this June. If you've been dreaming of swapping the crowded tourist traps for a peaceful, nature-filled escape, this is your ultimate chance.
While many tourists head straight for Helsinki or Lapland, the Finnish locals know that true relaxation happens in the Lakeland region (or Järvi-Suomi). As Europe's largest lake district, it’s an off-the-beaten-path paradise filled with endless forests, crystal-clear water, and traditional country cabins.
If selected, you and your travel buddy will be flown to Finland from June 11 to June 18, 2026. You'll get a rental car and an itinerary designed to teach you the Finnish art of happiness, which is all about embracing space, silence, and slow living.
Expect the ultimate summer "coolcation" featuring:
Unwinding in traditional wood-fired saunas followed by a plunge into refreshing lakes.
Feasting on incredible, fresh local food
Getting active in the great outdoors with kayaking, river rafting, paddleboarding, and cycling
Sleeping in gorgeous accommodations tucked away in nature
Are you tempted by the sound of Europe's largest Lake District? We've found an incredible resort with Maldives-style lake cabins (some even have private saunas) from £146 per night.
Before you pack your bags, make sure you and your plus-one meet the requirements:
You both must be at least 18 years old.
You must apply as a duo (friends, couples, siblings—just no brands or companies).
You both need to be comfortable speaking English, being filmed, and sharing your journey online.
At least one of you must hold a valid driver’s license (this is a road trip, after all!).
The application process is completely free and requires just a little bit of creativity:
Grab your partner and film a video: Create a short clip introducing yourselves and answering one simple question: "What do you imagine a Finnish summer holiday in Lakeland looking like?"
Post it to social media: Upload your video to a public Instagram or TikTok account. You must use the hashtag #ChillLikeAFinn. Don't forget to tag Visit Finland (@ourfinland on Instagram or @visitfinland.com on TikTok).
Submit the official form: Head over to the Visit Finland website, fill out their quick application form, and drop in the link to your social media post so they can find your entry.
You have until 11:59 PM (EEST) on Sunday, March 29, 2026, to enter. The winning pairs will be contacted personally in April.