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Dubai is a city of contrasts: striking architecture, deep blue sea and wide, warm desert, all in one place. But what really makes it special is the welcome. Hospitality runs deep here; the service is top-notch, and with over 200 nationalities living side by side, it's a genuine cultural melting pot (cue some seriously good food!). Travelling solo, as a couple or with the kids? There's something for everyone, and no two trips feel the same.
You'll be hooked the moment you spot that skyline from the plane window. Dubai is a buzzing metropolis of millions within the United Arab Emirates, right on the Arabian Gulf. Kick back on a beach holiday by the glittering water, head out on a desert adventure, or dive into the shopping and culture on a city trip.
Gleaming skyscrapers on one side, old trading souks on the other – Dubai mixes brand-new and centuries-old in a way that keeps you exploring. It sits right on the Gulf, with soft sandy beaches and warm turquoise water, yet the desert is just a short drive away. Need a break from the sun? Head indoors to Ski Dubai, where you can ski, play in the snow and so much more!
Dubai is a go-to for sunshine all year round, and you can snap up great-value hotels (including some very tempting 5-star deals), as well as affordable public transport and taxis. Trains and water taxis start from AED 1, and a traditional abra ride across Dubai Creek costs just AED 1 (around 20p).
It's also a brilliant family destination, with kids' clubs, waterparks, theme parks and plenty of indoor attractions, including the Dubai Aquarium. You can combine city sightseeing, beach days and a desert trip in one holiday. Here are our must-sees.
You can't miss it! Burj Khalifa is the tallest building in the world, standing at 828 metres – that's double the height of the Empire State Building, just to put it into perspective. The shiny, spear-like tower is a showcase of cutting-edge design, and the views from the top are worth every minute in the queue.
Quick tip: snap up a sunrise ticket, which comes with breakfast and whisks you up to the 124th floor in a high-speed double-deck elevator, for sweeping views over the city as it wakes up.
Dubai Marina is a lively waterfront neighbourhood in the south of the city, built around a marina dotted with yachts. It's best known for JBR Beach and its beach promenade, lined with high-street brands, chilled cafés, kid-friendly restaurants and buzzing bars, plus loads of water sports to try. Come evening, it's the place to be, with great views of the city's iconic Ferris wheel.
Shop til' you drop at the Dubai Mall, right next door to Burj Khalifa. With over 1,200 stores across four floors, there's plenty to browse, plus an indoor waterfall, the Dubai Aquarium and Underwater Zoo, and an ice rink. Too tired to carry all your bags? There are mall taxis to drive you from shop to shop! As the sun goes down, head outside for the Dubai Fountain, where free water shows dance to music right in front of the mall. For an extra-special view, you can also take a traditional boat ride to watch the fountains up close for around AED 75 per person.
Dubai has plenty of lovely sandy beaches (both private hotel beaches and public ones), and Jumeirah Beach is one of the most popular. Soft white sand and gentle waves make it a hit with sun-seekers and families alike, and you get front-row views of the sail-shaped Burj Al Arab. Stick around for sunset – you won't regret it.
No Dubai holiday would be complete without a bit of desert action - it's right on the city's doorstep, after all. Think dune bashing, camel rides, sandboarding, quad biking and traditional desert dinners. If you want to make a night of it, you can sleep under the stars with an overnight stay in a glamping tent.
Long before the skyscrapers, Dubai was a trading hub for gold, spices and textiles, and its traditional souks (bazaars) are the best way to get a taste of Old Dubai. Trade here is strictly regulated, so you can shop knowing the goods are the real deal. Wander the lanes, take in the colours and scents, and if you're up for a bit of bartering, there are real bargains to be had.
While you're in the area, dig a little deeper into the city's heritage. Stroll through the Al Fahidi Historical Neighbourhood, with its restored wind-tower houses, art galleries and cafés, then head to the Shindagha museums on Dubai Creek to see how the city grew from a small trading port. For a proper insight into local life, book a cultural meal or tour at the Sheikh Mohammed Centre for Cultural Understanding (SMCCU), where you can ask Emiratis about their traditions over a home-cooked spread.
Whether you're travelling with kids or not, Dubai's waterparks are a whole lot of fun. Wild Wadi Waterpark has 30 rides and attractions for the whole family (and if you're staying at a Jumeirah hotel, entry is free, with shuttles and buggies running between the resorts and the park).
Over at the 5-star Atlantis The Palm resort, the Atlantis Aquaventure Water Park lets you shoot through a clear tube surrounded by sharks, float down a lazy river, get up close with dolphins, sea lions and stingrays, then relax on a private beach.
If you prefer rollercoasters to water slides, Dubai Parks and Resorts brings several theme parks together in one spot, including Motiongate and Legoland Dubai – perfect for a full day out.
The highlight of a romantic holiday, on a so-called Dhow Cruise you sit down for a mouth watering dinner gliding around Dubai Marina and Dubai Creek, to the backdrop of the lights of Dubai.
Dubai is a safe place to travel, with very low crime rates. Contrary to some rumours, tourists don't need to cover up from head to toe – you can wear your regular bikini on the beach, and skirts or shorts are fine too. That said, modest clothing is advised in Old Dubai and religious areas.
Unlike in Europe, public displays of affection are frowned upon, and kissing in public may be seen as offensive. Things are generally more relaxed in areas popular with tourists and expats, but as with anywhere you travel, it's good to be mindful and respectful of local customs.
Conveniently, Dubai’s best weather lines up with the UK winter. From November to March, daytime temperatures sit at a toasty 25–30°C, and evenings cool to around 17°C, perfect for dinner outdoors or a sunset trip into the desert. Winter is peak season, but you’ll still find great-value hotel and package deals. It’s also when the events calendar fills up, with the Dubai Shopping Festival, outdoor markets and live shows.
In summer, July and August get properly hot (40°C+), so plan your days around the pool, the malls, and heaps of indoor family attractions, including theme parks like IMG Worlds of Adventure, as well as waterparks to cool down.
Dubai is a true all-rounder, with everything from luxury holidays galore to great-value hotels that let you enjoy a taste of the high life without the hefty price tag. Venture into the desert on a camel tour, taking in panoramic views before tucking into dinner under the stars as the sun sets. For an extra dose of adventure, soar over the dunes in a hot air balloon or take the plunge with an unforgettable skydive!